Beer Ad: Final Destination

Via Adrants comes this beer advertisement that plays on the characters becoming self-aware that they are in adland. The spot is for Quilmes, an Argentinian brand of beer and features two guys in a club who start to realize how they must be in a beer ad because of the standard beer ad clichés. These include how all the patrons at the club are drinking the same brand, the mugs and bottles are always full, and how all the brand logos are facing the same direction – facing us.

The guys also predict when and how predictably two hot chicks will begin to eye them from across the hall. Even as one guy very predictably “succumbs” to following the very standard script (predestination?) while his friend warns “once you take a sip it’s over” the ad doesn’t feel cheesy at all. In a highly competitive industry with huge players with even larger ad budgets, this spot for a brand I have never heard of is fun and original in the market.

Tagged as: Advertising