Early this year, I came across Microsoft’s promotional video “Productivity Future Vision” that imagines a world where our intelligent technology has bonded even more closely and beautifully with our lives. Graphic User Interface designers and futurists everywhere must have watched the video over and over again. In this imagination there’s no lag time in processing – which I think might be one of the greatest challenges in fulfilling this technological utopia. Still, the video is very well-made – promising us a serene and calm well-being brought on by the super conveniences of integrating our lives with smart computing even in the most banal way (re-arranging your grocery shopping list).
Now a spoof video has emerged. A cheeky narrator hijacks Microsoft’s utopian promise in this spoof, with a voice and storyline that’s as equally sleek as it is funny. The best bit: “a cup of coffee, your morning paper – they’re not going anywhere in the future. They’re just getting incredibly badass. Until your newspaper crashes, or gets a virus.”
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